Three characters in the strip have at least one Secret Friend. Moe's secret friends all live in the ocean. He talks frequently with merfish, such as Bubbles, and merpeople, such as Maren, Gwendolyn, and King Neptune; he also knows a jellyfish. Charlie's secret friends are all from other worlds. He knows several of these aliens, which only see in transgreen waves, such as Ertnopall, a wrestler from Uranus, and the S alien. Bob has only two secret friends. One is a fat mouse, Squeaky, that cannot walk or think in words. The other is a bird (not pictured) he calls Banana Beak, much to his (the bird's) dismay.
There are several Secondary Characters. These are characters that are not in any of the four main character groups, but appear frequently. These characters include Moe's Bed Monster; Elisha and Kristene, two of Heidi's cousins (they are not sisters); Jocken Fred, Moe's sworn archenemy; Mrs. Beard, Moe's teacher; and Riley, the creator of the strip. Another secondary character, Tom, is never seen in the strip. He keeps trying to impress his so-called girl friend, Erica, by covering himself in red paint and pretending to die at school.
Perhaps the greatest group of characters in I.W.M.A. are the One-Time Characters. These people and animals appear only once or twice in the strip's world, simply to fill a certain role, and then disappear. A few of these characters have, however, almost moved into the realm of Secondary Characters. Some of these characters are: an employee at a local Bedtime Buggy motel; Bigfoot; Dan; Dressed; the Genie of the Garden Hose; Mike; Ophelia; and Samuel.
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